🌍 30 Ways to Protect 30% — Week 20. The Plastic Mirage: How Ocean Greenwashing Hides in Plain Sight
🌍 The Plastic Mirage: How Greenwashing Hides in Ocean Protection When we talk about ocean protection, we often imagine dramatic images: oil spills, coral bleaching, melting ice, or sea turtles tangled in nets. These are the visible threats — the ones that shock us into caring. But some of the most harmful forces working against ocean conservation are subtle, polished, and wrapped in soft blue branding. This week in the 30 Ways to Protect 30% series, we explore The Plastic Mirage — a growing wave of ocean‑themed greenwashing that creates the illusion of sustainability while allowing harmful practices to continue. It’s a quiet threat, but a powerful one, because it shapes public perception, slows policy change, and gives companies a free pass to continue business as usual. The UN’s 30×30 pledge — protecting 30% of the ocean by 2030 — depends on clarity, honesty, and real action. The Plastic Mirage stands in the way of all three. 🌫️ What Exactly Is The Plastic Mirage? ...
